Organisational Structure

General Assembly
The General Assembly is Direct Selling Europe’s deliberative assembly and its final decision-making body. It meets once a year and works on the principle 1 member = 1 vote.

Board of Directors
The Board of Directors represents Direct Selling Europe (DSE), has the powers of management and is responsible for its administration. It meets at least twice a year. The Board of Directors (for the period 2022-2024) consists of:

  • Roberto BOLLINETTI (AMC)
  • Jochen CLAUSNITZER (Bundesverband Direktvertrieb Deutschland)
  • Andreas GROOTZ (LR Health & Beauty)
  • Marcel JÜSTRICH (Just International)
  • Darja KRAFT (Schweizerischer Verband der Direktverkaufsfirmen)
  • Federico MONGIELLO (Univendita)
  • Thomas STOFFMEHL (Vorwerk) - Chairman
  • Stephen WEICH (bofrost*)

Managing Director
Oscar Cano Arias

CEO Council
The CEO Council is a forum for member CEOs to exchange views on developments affecting direct selling in the EU and in a global framework. It defines Direct Selling Europe´s strategic priorities and makes recommendations to the Board of Directors. It meets at least twice a year.

Working groups
Working groups bring together competent experts from DSE members to discuss issues of relevance to the European direct selling industry, such as taxes or consumer protection. Working groups meet as often as required.

The Managing Director is responsible for the daily running of the association. He reports to the Board of Directors.



Representing a national direct selling association in Europe or a direct selling company that is active in Europe?