AMC is the worldwide market leader in high-quality stainless steel cooking systems. Since 1963 AMC is dedicated to a culture of healthy enjoyment and smart cooking solutions – true to the AMC philosophy “Eat better, live better”. AMC sales companies and distributors are located in more than 30 countries and about 12,000 sales partners and employees in production, research and administration worldwide are serving more than 15 million customers.


In 2020, AMC managed to successfully redesign its direct selling model by shifting towards a digital dimension through which physical touchpoints - such as cooking shows, trainings or events – could also be served virtually, with the same degree of experience and connectivity. AMC is set to continue the ascending digital path, moving forward with a successful blended approach of offline and online product experience while always keeping customers and consultants at the heart of the business.


Who is who?

Christoph Ernst


Representing a national direct selling association in Europe or a direct selling company that is active in Europe?