Direct selling key data

Some key figures about direct selling in Europe (2020):

  • Almost 7 million active sellers
  • 83% of direct sellers in Europe are women and work part-time.
  • 30,5 billion in sales (VAT excluded)
  • Direct selling accounts for 4.5% of all female, part-time employment in the EU.
  • 97% of direct sellers value the flexibility offered by direct selling in terms of working hours and commitment.
  • 25% of new direct sellers were not previously in any form of employment.
  • 29% of direct sellers are aged 50+, substantially above the average in European Union (EU) employment.
  • 80% of sellers say direct selling meets or exceeds their expectations.
  • 85% of direct sellers report a good, very good or excellent experience with direct selling.


Representing a national direct selling association in Europe or a direct selling company that is active in Europe?