PM-International: Adrien Rincheval appointed Chief Sales Officer Europe; Sven Palla joins the Supervisory Board
PM-International is pleased to announce a significant change at the top of its global management team: from June 2026, Adrien Rincheval will take up the position of Chief Sales Officer Europe (CSO Europe). With this appointment, PM-International underlines its confidence in the global sales team and is committed to continuity, collaboration and strong leadership as part of its long-term strategy.
Sven Palla, who joined PM-International in 2010 as Director of the German sales team and was appointed CSO Europe in 2023, is moving to the Supervisory Board. Over the past ten years, he has been one of the most influential figures in the growth and expansion of PM-International. Under his leadership, the German market alone grew by more than 1,300 per cent. This result was crucial in establishing PM-International as the European market leader in the direct sales industry. He strategically developed the structures of the Direct Sales Centres across Europe, created PM-International’s Leader Development Seminars and built them into an internationally recognised success, and organised ten World Tour incentives that brought together generations of team partners. Always present, approachable and closely connected to the field force, Sven shaped the next generation of top executives within the company. His legacy is firmly embedded in the structure, culture and people of PM-International. PM-International extends its sincere thanks to Sven Palla for his many years of dedicated service and wishes him every success in this new chapter of his life.
The promotion of Adrien Rincheval to CSO Europe marks the next step in PM-International’s global sales strategy. He has been with PM-International for over a decade, having started his career at the young age of 27 and built up a successful leadership structure in France.
Through this experience, he gained a practical understanding that continues to shape his leadership approach to this day. At PM-International, he built the French branch from the ground up and subsequently took on broader responsibilities in his role as Regional General Manager of Sales, successfully developing the Western European markets with a clear track record of success. Most recently, he worked as Junior CSO Europe in close collaboration with Sven Palla during a planned transition phase, taking on increasing responsibility for sales strategies across more than 30 countries and contributing to the development of PM-International’s internal management and regional structures. This transition was part of a long-term plan for the continued growth and expansion of PM-International in the region.
Adrien approaches his new role with clear determination: “What sets PM-International apart is the combination of our high-quality FitLine products, our commitment to the direct sales business model, and our team partners around the world who give their all every day to improve people’s quality of life.” Going forward, Adrien aims to strengthen the structures that help team partners succeed in established markets worldwide – where PM-International has been present for decades – as well as to drive future market expansion.
“Adrien Rincheval brings something rare to the table: he knows this business from both sides. He has worked both as a local manager and as part of the company’s senior management. Step by step, he has proven that he can deliver results that make a decisive difference. The collaboration between Sven and Adrien over the past two years has been a real asset to the company, as it has combined in-depth experience with fresh perspectives and creative energy. This promotion is well-deserved, and I am confident that our international sales team will continue to grow under Adrien’s leadership,” says Rolf Sorg, founder and CEO of PM-International.