LR Health & Beauty joins Direct Selling Europe as of 2020

LR Health & Beauty has joined Direct Selling Europe (DSE) with effect as of January 2020. DSE and its Members are pleased to welcome LR Health & Beauty and look forward to working together to further enhancing the strong voice of the European sustainable Direct Selling Industry.

Since its founding in 1985, LR Health & Beauty has become one of the leading European suppliers of premium health and beauty products in direct sales. The company employs a workforce of around 1,200 employees at its international locations. Since 2013 it has been an integral part of the portfolio of the private equity company Quadriga Capital. Andreas Friesch has been CEO and the Spokesperson of Board at LR Health & Beauty Systems since 2018.
Thousands self-employed registered sales partners and customers in 28 markets are actively working for LR Health & Beauty. In 2018, international shares amounted to about 70 percent. LR continues to focus on a long-term growth and internationalization strategy.

DSE is the federation of European national trade associations and Europe-wide operating, well reputed and sustainable direct selling companies. The Members of DSE represent about 50% of the direct selling industry in the EU in terms of revenue. DSE Members distribute top quality and high visibility products which are in strong demand with consumers. They abide by the highest ethical standards and have pioneered fair practices (see DSE website for details) in direct selling (off-premises selling). They produce and sell predominantly in Europe.

DSE Members include companies as Vorwerk, Tupperware, bofrost*, AMC, Déesse, Just, Lux, Victoria-Benelux, Enagic, Ha-Ra, Jafra, and the national direct selling Associations from Austria, Belgium, Germany, Italy and Switzerland.

Further information about LR Health & Beauty can be found here.

For further information please contact: Oscar Arias, Managing Director, Direct Selling Europe (DSE).

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