Ha-Ra joins Direct Selling Europe as of June 2019

Ha-Ra has joined Direct Selling Europe (DSE) with effect as of June 2019. DSE and its Members are pleased to welcome Ha-Ra and look forward to working together to further enhancing the strong voice of the European sustainable Direct Selling Industry.


The brand “Ha-Ra Original”, offering classic products for environmentally friendly, effective and simple household cleaning, and the “hara naturals” organic cosmetics range have brought Ha-Ra international success. Ha-Ra has stood for quality, innovation and a life in harmony with nature for almost 50 years.

It all started with a vision of chemical-free cleaning. Company founder Hans Raab developed the unique Ha-Ra fibres, providing quality, durability and functionality that have delighted millions of people. Ha-Ra has a presence in more than 20 countries.


For more information about Ha-Ra, its products and services, please visit www.ha-ra.de.

DSE is the federation of European national trade associations and Europe-wide operating, well reputed and sustainable direct selling companies. The Members of DSE represent about 50% of the direct selling industry in the EU in terms of revenue. DSE Members distribute top quality and high visibility products which are in strong demand with consumers. They abide by the highest ethical standards and have pioneered fair practices (see DSE website for details) in direct selling (off-premises selling). They produce and sell predominantly in Europe.

DSE Members include companies as Avon, Vorwerk, Tupperware, bofrost*, Déesse, Victoria-Benelux, Enagic, AMC, Jafra, WIV Wein International AG, Just, Ha-Ra and the national direct selling Associations from Austria, Belgium, Germany, Italy and Switzerland.

For further information please contact: Oscar Arias, Managing Director, Direct Selling Europe (DSE).

Representing a national direct selling association in Europe or a direct selling company that is active in Europe?