bofrost* donates once again 1 million Euros to children in need

The restrictions caused by the Corona pandemic are also felt by the youngest children: schools and kindergartens remained closed for a long time, grandma and grandpa are not allowed to visit, and distance has to be kept from friends. Sick and handicapped children are particularly affected by the restrictions because they need special protection. As a family business that has long been committed to helping children and young people in need, it is therefore important to bofrost* to take responsibility here. Michael Michaelis, bofrost* Managing Director Sales Germany, presented a donation amounting to one million euros to the "Stiftung RTL - Wir helfen Kindern" (RTL Foundation - We help children) on behalf of all customers and employees during the 25th RTL telethon on 19 November live on TV. Throughout the year, the family business collected donations for children in need through various campaigns under the motto #essenverbindet. In order to give disadvantaged children emotional moments of closeness despite the current contact restrictions, bofrost* has also organised a series of events in recent weeks, which have taken place both locally and digitally.

"On behalf of bofrost*, I would like to express my sincere thanks for the great commitment of our customers and our more than 3,000 sales staff and all employees in Germany during this particularly challenging year. Without their commitment, this great donation sum would not have been possible," says Michael Michaelis. "As a family business, we want to take on social responsibility, especially in these times. That's why it was a matter of the heart for us to get involved with children in need who are particularly affected by the current restrictions."

The European market leader in direct sales of ice cream and frozen specialities is currently also taking responsibility for the food supply of its customers in times of the pandemic and has already tightened its hygiene measures early on in the course of the first lockdown at the end of February and switched to completely contactless delivery: The customer gets his order placed in front of the door, the greeting with a handshake is dispensed with and the customer households are no longer entered. In addition, all salespersons wear mouth-nose protection and maintain strict hand hygiene (disinfection after each customer). In addition, the usual hygiene rules apply, such as adhering to cough/sneeze etiquette and keeping a distance from other people.

About bofrost*

For more than 50 years, bofrost* has stood for first-class quality, outstanding service and, above all, individual advice. The family-owned company, founded in 1966 and headquartered in Straelen on the Lower Rhine, is today the European market leader in direct sales of ice cream and frozen specialities with 246 branches in 12 European countries. Four million customers, around 2.2 million of them in Germany, appreciate the unbroken frozen food chain and the first-class freshness, but also the purity and taste guarantee. Sustainability, the responsible use of natural resources and social commitment are important components of the company's philosophy.

Since the company was founded, bofrost* has been committed to helping children in need. In recent years, the company has supported various projects for children in need with a total of over twelve million euros in Germany alone through the commitment of its customers and employees. Since 2016, bofrost* has been a partner of the "Stiftung RTL - Wir helfen Kindern e. V." foundation.

For more information about bofrost*, its products and services, please visit


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